Systems that nurture leads while you sleep.
The problem we solve.
Your sales team is manually following up on leads from three different sources. Marketing sends campaigns with no visibility into what happens after the click. Half your CRM data is duplicated or outdated, and nobody trusts the pipeline numbers in your Monday standup.
The tools exist — HubSpot, Salesforce, Marketo, Pardot — but configuration is where most companies fail. A poorly set up CRM is worse than a spreadsheet because it creates the illusion of process while hiding chaos underneath.
How we work.
We audit your current sales and marketing workflow before touching any software. Who are your buyers? Where do they come from? What does your sales cycle look like? What data do you actually need versus what you're collecting out of habit?
Then we build the system around your process — not the other way around. Every automation has a clear trigger, action, and measurement. We train your team hands-on, not with a slide deck they'll forget by Friday.
What's included.
HubSpot & Salesforce Implementation
We set up your CRM the right way the first time — clean data models, automated lead routing, pipeline stages that reflect how you actually sell, and dashboards your sales team will use without being forced to.
Lead Scoring & Qualification
Not every lead deserves a phone call. We build scoring models based on engagement signals, firmographics, and behavioral data so your sales team focuses on the prospects most likely to close.
Email Automation Workflows
Drip campaigns, onboarding sequences, re-engagement flows — designed with conversion psychology, A/B tested, and connected to your CRM so every touchpoint is tracked and attributed.
What you get.
CRM setup with clean data model and migration from existing tools
Lead scoring model tuned to your sales cycle
Automated email workflows (nurture, onboarding, re-engagement)
Sales and marketing dashboards with real-time pipeline visibility
Integration with your website, forms, and ad platforms
Team training sessions with recorded walkthroughs
Ideal for
- Sales teams doing manual follow-up across multiple tools
- Marketing teams running campaigns without CRM attribution
- Companies migrating from spreadsheets to a real CRM
- Businesses with a growing lead volume that needs automation
See it in action.
Education — A Gulf-region research university digital-humanities centre
Bilingual Knowledge-Graph Platform for 200 Years of Gulf Archival History
Thirty-three PDF volumes of 1622–1810 Gulf history — 1.94M words over 5,657 pages — existed only as unsearchable prose, alongside a parallel Arabic edition whose text layer was unrecoverable. No structure, no entities, no map, no way to cite a passage.
- 99.99% source-text capture across 33 volumes — 1,939,480 of 1,939,670 words, every drop classified as page furniture
- A knowledge graph of 2,687 entities, 16,377 events and 19,814 typed relations drawn from 4,328 records spanning 1622–1810
- Arabic edition taken from 524 to 3,985 records at 1:1 parity with English, with only 1.9% machine-translated
Technology — A MENA-region AI startup shipping two consumer-facing products
Production-Grade Multi-Product AI Backend on a Shared Core
Two AI products (one retrieval-heavy, one vision-heavy) were being built as separate backends. Duplicated auth, duplicated RBAC, duplicated observability, and diverging fast.
- Auth, RBAC, and observability built once and consumed by both products
- Per-product workers (ARQ) keep heavy work off the request path
- Token-versioning invalidates all sessions on password change with zero revocation-list growth
Finance — A Gulf-region tax and compliance advisory firm
RAG Assistant for MENA Regulatory Compliance
Advisory staff were answering the same 40-50 recurring UAE corporate-tax questions by hand, each pulling 2-3 regulatory PDFs. Turnaround averaged 6 hours and junior staff frequently missed cross-references between VAT and CT documents.
- Avg. first-answer latency under 4s end-to-end
- Retrieval precision@5 improved from 0.61 to 0.88
- L1 staff resolution rate climbed from 35% to 82%
Let's price your marketing automation.
A fixed number in writing, agreed before any work begins — not a discovery call.