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Selected work
Engineering · MENA · 2026
What we shipped,and what changed.
Selected engagements across software, AI and digital infrastructure — with the outcomes, systems and delivery behind them.
01
Time compressed
25 min → 45 sec · 6 h → 4 s · 3.5 days → 10 h
02
Quality raised
Precision 0.61 → 0.88 · Failures 14% → <1%
03
Systems consolidated
11 tools → 1 workspace · Duplicated infrastructure → shared core
Education · Web App · 22 weeks2026
Bilingual Knowledge-Graph Platform for 200 Years of Gulf Archival History
Thirty-three PDF volumes of 1622–1810 Gulf history — 1.94M words over 5,657 pages — existed only as unsearchable prose, alongside a parallel Arabic edition whose text layer was unrecoverable. No structure, no entities, no map, no way to cite a passage.
- 0 → 1.94M words
- Source text captured from 33 volumes
- 524 → 3,985
- Arabic edition records
A Gulf-region research university digital-humanities centreRead the build
Technology · AI Integration · 16 weeks2026
Production-Grade Multi-Product AI Backend on a Shared Core
Two AI products (one retrieval-heavy, one vision-heavy) were being built as separate backends. Duplicated auth, duplicated RBAC, duplicated observability, and diverging fast.
- 0 → 7
- Shared infra components
- Weeks → Days
- Time to add new product surface
A MENA-region AI startup shipping two consumer-facing productsRead the build
Finance · AI Integration · 10 weeks2026
AI-Assisted Regulatory and Tax Knowledge System
Research could require hours of manual searching across regulatory material before an adviser could begin working with the answer. Staff were handling the same 40-50 recurring UAE corporate-tax questions by hand, each one pulling two or three regulatory PDFs, and cross-references between VAT and corporate-tax documents were easy to miss.
- 6h → under 4s
- Average time to first accurate answer, end-to-end
- Precision@5: 0.61 → 0.88
- Composite embeddings outperformed pure-text by ~27 points
A Gulf-region tax and compliance advisory firmRead the build
Retail · AI Integration · 6 weeks2026
WhatsApp Visual Product Discovery System
Customers sent inspiration photographs through WhatsApp and expected matching products in return. Finding a visually similar item meant searching manually through a catalogue of roughly 40,000 SKUs - around 20 to 30 minutes per enquiry, by which point most customers had moved on.
- 25 minutes → 45 seconds
- Enquiry-to-shortlist time
- 0% → 58%
- Enquiries resolved without staff
A UAE home-furnishing retailer with a 40k-SKU catalogueRead the build
Other · Web App · 14 weeks2026
Editorial Workflow Platform for Multi-Volume Document Production
Publishing work was distributed across eleven separate tools, with handoffs and document-based processes between them. Turnaround was unpredictable, and an outage in any one tool stalled the whole pipeline. The engagement needed more than another editorial tool: it needed the publishing operation to work as one connected environment.
- 11 → 1
- Tools in editorial pipeline
- 3.5 days → 10 hours
- Median doc turnaround
A publishing-adjacent services company handling 500+ DOCX assets per monthRead the build
Education · Web App · 8 weeks2026
Arabic Linguistic Research and Exploration System
A corpus of 676 Arabic doubled-verb conjugations needed to become useful as a research environment rather than remain a collection of disconnected records. The tools that existed required CSV wrangling and produced static images nobody could interact with.
- Days → Minutes
- Time to explore corpus
- Automated
- Feature discovery method
An Arabic-language education initiativeRead the build
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