Insights
Strategy · Technology · Delivery · Growth
What we think,written down.
Notes on technology, AI, products, operations, growth and the decisions behind useful work. Some come from projects we have built; others examine decisions organisations face repeatedly.
“The right pricing model makes the work easier to plan.”
How Should You Pay for a Software Project?
A practical look at when fixed-price and hourly models make sense, and what each means for planning your budget.
18 Apr 20264 minTech RescueBefore You Rebuild, Find Out What You Already Have
A practical recovery plan for software that has stalled, gone off course or needs a clearer path forward.
18 Apr 20264 minThe price follows the scope.
Business StrategyHow Much Does Custom Software Cost in the UAE? A 2026 Guide
18 Apr 20263 minStart where AI earns its place.
AI & MLWhere AI Earns Its Place in Your Business
28 Dec 20252 minMeasure the baseline first.
AI & MLHow to Tell Whether an AI Project Is Worth Building
26 Dec 20254 minMeasure the work before you automate it.
TechnologyWhat Should Your E-commerce Business Automate First?
24 Dec 20253 minBudget for running it, not just building it.
Business StrategySmarter Budgeting for Running Your Software After Launch
What software costs once it is live, how to plan a yearly running budget, and the decisions that keep that cost under control.
22 Dec 20252 minBusiness StrategyCould Someone Else Take Over Your Software?
A useful test of software independence is simple: if circumstances changed, could another capable team understand what exists and continue the work?
20 Dec 20253 minProduct DevelopmentYou Do Not Need a Finished Brief
18 Dec 20253 minCheck whether you need to build.
Business StrategyBefore You Build Custom Software, Check Whether You Need To
16 Dec 20253 minThe Edge
One useful piece a month on the decisions that cost the most to get wrong. No roundups, no product news.